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PR / MARCOMMS
This Project was commissioned by Singapore Cancer Society with the aim of encouraging youths who do not smoke to not pick up the habit. We found that most of the demographic follows the mindset "Life is too short to not try it" or in other words, "You Only Live Once". From this, we decided to revolve the campaign around the "right" kind of "YOLO".
This Campaign was commissioned by Internet Giant Google, to coincide with Safer Internet Day. The aim of the project was to make the internet a safer place for youths. Having seen all the internet safety campaigns already out there, my team and I decided to explore a new strategy which revolved around "Self Help".
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