In this project, my team and I were tasked to come up with an anti-smoking campaign proposal targeted at youths who do not smoke in the hope of convincing them to not pick up the bad habit in future. 

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After extensive research, we found that most youths who pick up smoking say its because "life is too short to not try it". In light of this, it brought us back to the saying "YOLO" people believe that they only live once so they should try the habit. 

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In our project, we decided to show them the "right" YOLO and basically revolved around all the other things they could do instead of smoking in hopes of showing them another path. 

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We came up with a string of events spading over a couple of months to give them an experience of all the things they were missing out on. 

 

Read more about the proposal in the proposal slides attached below. 

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